What is an example of content marketing
In this content marketing series or course we will tell you the importance and value of content in business, freelancing.
Digital marketing and for job professionals. Now no longer we neglect the importance of content marketing in online marketing and offline marketing (Digital marketing & Traditional marketing)
State & facts about content marketing (you must know)
More than 4 millions blogs are written every day.
89% of content marketing used blog posts in their content creation strategy in 2020.
70% of marketers are actively investing in content marketing.
78% of companies have a team of one-to- three content specialists.
Articles that are>3,000 words get 3x more traffic, 4x more share. And 3.5x more backlinks than shorter articles.
94% of marketers use social media for content distribution. (Semrush, 2019) (Source_HTTPS://www,HUBSPORT.COM/marketing-statistics)
87% of video marketers say that video content marketing increases traffic to their website.
Companies that published 16 blog posts per month got about 4.5x more leads than companies that published 0-4 monthly posts.
80% of video marketers claim that video content marketing has directly increased sales.
Email, Linkedin, Twitter and Facebook are top 4 channels used by B2B business for content marketing distribution.(content marketer institute)
83% of B2B marketers use email newsletters for content marketing.
72% of marketers say creating more engaging content is top priority for them.
Facebook, Instagram and Twitter are the primary content distribution channels for marketers today.
Content power- (educates your audience, content fueles seo, content drives social media strategies and good content gives boost to pain advertising.
As of january 2nd 2021, three were over 183 billion websites on the internet. Source ( HTTPS://www.websitehosting.com/internet-statistics-facts )
What we will cover in this course
Content marketing basics
Types of content
Content creation process explained
Content optimization process
Content management (basics & process)
Content distribution process explained
Monitoring content marketing metrics
How to make content marketing strategy
Challenge while executing content marketing strategy
Use of content marketing in online marketing
Content marketing and influencer marketing
Tools, websites and apps for content marketing
Conclusion
Content marketing basics
What is content marketing?
What is content
What you need to think about when creating content
How to start with content marketing?
Types of content
Written content
Visual content
Audio and video content
Which type of content
Types of blog posts
Content creation process explained
Goals planning
Selection of topics
Brainstorm the ideas
How to present the content
Process of writing content
Visual audio video content
Content publishing
Content optimization process
Content optimization tips
Image and video optimization tips
Things to avoid while optimization content
Content management (basics & process)
What is content management and its phase
What is CMS and its basics
Content distribution process explained
What is content distribution
Channel for content distribution
Content distribution strategies
The important of content distribution
Monitoring content marketing metrics
How to monitor metrics?
Benefits of monitoring metrics
How to make content marketing strategy
Creation goals
Content selection
Choose your target group
How to start with content creation?
Different types of content tactics
Content distribution ideas
Monitoring and analysis
Challenge while executing content marketing strategy
Use of content marketing in online marketing
Content marketing and influencer marketing
Tools, websites and apps for content marketing
Conclusion
What is content ?
What is content marketing ?
What do you need to think about when creating content?
How to start with content marketing ?
What is content ?
Content is inf formation, experience, idea and knowledge which are published online and offline. Content is anything which we produce and publish for our audience.
There are 4 content formats which we use to publish our content :
Text
Visuals
Audio
Video
When we talk about digital marketing or traditional marketing, content should be:
Informative
Useful
Engaging
Creative
Innovative
Relevant
Original
Personalized
Insightful
Shareable
Content is a way to connect with your audience or target group. In the business world content should be well planned and designed. As much as content creation involves creativity and skillfully transferring your thoughts and opinions, using content in content marketing is done with specific goals. And thus is something you should think about though.
What is content marketing ?
Content marketing is a form of marketing focused on creating, publishing. And distributing content for a targeted audience or group online and offline both. Businesses use content marketing tactics in order to achieve the following goals: Attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and also helps in selling products to them.
It starts with identifying the customer’s needs. After that the information can be presented in a variety of formats, including news. Video, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer artivies, photos, blogs, etc.
Content marketing helps in following marketing tactics like:
SEO (search engine optimization)
SEM (search engine marketing)
SMO (social media optimization)
SMM (social media marketing)
Email marketing
SMS marketing
Mobile marketing
ATL (above the line activities or traditional marketing)
BTL (below the line activities or traditional marketing)
Blogging & Vlogging
What you need to think about when creating content
When you are in the business world you can't create content randomly or anything you link, love, find interesting and anything which is trending or viral. We can’t write anything which hits our mind.
When a business is creating content for its marketing, then they need to plan strategy for creating content. This will help business to achieve their goals or desired results, for creating quality and consumer focused content below are few points:
Audience or target group
Niche
Resources
Competitors
Audience or target group: Every business creates content for their prospects & customers. The most important thing you should keep in mind is your audience needs or problems while creating content.
This means that you have to think about the following aspects:
Focus only on your target group or audience
Content should be easily understandable by your audience
Think about their possible questions, problems, solutions etc.
Content should be informative and useful for your audience
Publish content that is relevant to your target group
Niche: In content marketing always focus on your niche or topic and you can say content in which your audience is interested. Content should be focused on a company or brand and its products or services.
Resources: The company should assign resources that are required for content marketing strategy. Accordingly, content creators can plan the content for business.
Competitors: The most important factor is quality and uniqueness of the content but you should always keep monitoring the competitors' work. It will keep you updated with the industry trends and standards.
How to start with content marketing?
Do proper research
Do competitive analysis
Do regular monitoring of your work and its output
Use tools for keywords or search team
Use tools for latest trends
There four Types of content
Written
Visual
Audio
Video
Written: The type of content mostly you will find online and it is shared in a written form, most commonly in the form of articles or blog posts. This helps in SEO ranking of websites.
Few examples of this format are:
Blog & article content
Website content
Visual content: Visual content format is much more effective and audio content format. This format attracts quickly and is easy to remember for a longer period of time.
This format is used everywhere online and offline . Examples of visual format are:
Images
Graphics
Infographic
Audio content: Audio content is often considered to be the most difficult type of content to make. Besides the fact that it demands time to think about the content and the ways to present it, it also requires skill and time for recording and editing.
Example of audio content format are:
Podcast
Audio book summaries
Video content: Videos are great for visual presentation of content, great for social media engagement (YouTube, Facebook, Instagram, LinkedIn, Twitter, etc.) As well as for video ads. They often feature music or audio narrative along the visual content, making this type of content quite catchy and interesting to watch.
Examples of video content format are:
Pre- recorded videos
Live broadcasting
Content creation phases or process:
Content creation is a process that starts with an idea and ends with a publisher piece of content, regardless if that is written, visual, audio or video content. When you create content yourself or you provide instructions for someone to do it for you, it is essential to understand the process of content creation and how it goes from one phase to another:
Goals setting: If you want to grow your business and while marketing content strategy for that, the first thing you should do to make it a success is to set goals. Few of those goals are:
Branding
Reach & Awareness
Visit or traffic
Grow followers
Increase sales
Generate leads
When you set goals in content marketing make sure, goals should be qualitative, measurable and also write down the tactics to achieve those goals.
Choose topics: After setting your goals, now the second step is choosing your goal. The topic you want to write on must be according to the subject you want to explore and it is secondary that the content format is text, video and audio.
You should focus on three main things:
Content relevancy: Topic must be relevant or related to your niche business product services audience or target group interest.
Unique or even green content: Always write unique or evergreen content because duplicate or copied content is not appreciated by search engines and audience. Even if you are writing on a common topic which is already published by other writers. You can always add your experience, knowledge, style and different approach to it.
Address problems or situations: The topic should address something related to your audience needs. Helpful content that provides a solution to a problem and answers a question haa provide as high - performing content, it increases traffic or visitors and rank your website in the search engines.
This will surely attract those people interested in that kind of topic.
Work on ideas: when you think about the topic, a lot of ideas come to your mind. The way your mind works, it brings a bunch of terms and phrases related to the topic. But you can't go with any idea or start writing, you need to do research and plan before choosing a particular idea.
Use Google keywords planner (what users are searching for)
Use Google trends tool (what is trending now days)
Competitive research
Blogs & articles (related to your niche or topic)
Video (related to your niche or topic)
Newsletters, podcasts, Q & A, industry or business news updates pen down all ideas and then plan your content accordingly.
How to present your content: Till now you were learning how to prepare or create content ideas and topics. Now you will learn to prepare and present your content to your audience and it depends on the types of content you are choosing, also the content format.
Writing process: It is actually the process of writing content and this involves a writer or a team of writers depending on the project or company size and strategy. There are three types of writing roles you can opt in writing process:
Writer: A writer is a person who writes the content. In companies it can be a single person or team of writers depending on the project and company of any size.
Freelance writer: In this case companies hire writers or a team of writers for content creation or you can say these writers are not a part of the company they are just hired for a particular project.
Guest writers: guest writer (guest blog and has gained a reputation online (influencer) as a writer.
Guest writing has two benefits: first you are hiring an experienced writer released to your niche and second this will help the company to reach a new audience which is already trusting the guest writer.
Writing content: Any type of content format maximum times require written content. That is used while podcasting, video shoot and infographics.
Designing: The next step is designing graphics and images according to the writing content or should be relevant to that. Then while designing visuals, audios and videos there graphics and images used with relevant content.
Recording: Recording is the next phase of presenting the content via audio or video. Due to advanced technology like smartphones and shooting equipment you can easily create professional content which is more engaging and easy to remember for a longer period of time.
Editing & proofreading: This is the last stage of content presentation in which all the content is rechecked, editing and proofreading especially when it comes to written content.
Content publishers: Now its launch time after all the hard work of goal setting, writing, topic, ideas, content presentation and preparing content. Once you are happy and satisfied with your content now you will publish your content according to the content format you have used.
Written content (blogs & articles) on websites and newspapers or magazines.
Audio content (podcast)
Visual content (Catalogue, leaflets, newspapers are online also)
Video content (YouTube, Facebook, Twitter, Instagram, LinkedIn etc.)
Content optimization
Content optimization is a process of making content better and improving something on the basis of some standards, protocols, feedback and past experiences. In this we will learn how to optimize written visual audio video content.
What is SEO? How to optimize content or website in SEO:
What is SEO? - SEO (search engine optimization) is the process of optimizing a website having in mind the search engine crawlers. Crawlers are used by the search engine to find and index new content on the internet. Unless the website content is indexed by these crawlers, it cannot be shown in the search results. Which means no one can find it this way.
There are two ways of optimizing websites for SEO one-page SEO optimization & off-page SEO optimization.
Content optimization
When it come to content optimization, you want to focus on how to improve the performance of the content by following suggested practices and guidelines:
Keywords
Keywords density
Headings
Bold & italic
Image & video optimization
Video optimization (YouTube SEO)
Practice to avoid when optimization content:
Over optimization
On page & off page SEO
Keywords stuffing
Cloaking
Website or blog commenting
Content management
In this tutorial you will learn:
What is content management?
Phases of content management?
What is CMS?
Different types of CMS platform?
What all CMS includes?
What is content management?
Content management is the process of handling digital content. This is used to manage digital content which is stored and displayed to online users. Content management includes all content creation, optimization and distribution. Since including a lot of different tasks, it is possible to highlight several phases in the process:
- Creation of content: The process of content management starts with creating content, As I explained you complete the content process in previous videos. In this phase, content can be created with lots of different goals in mind, depending on the type of business, strategy, resources, etc.
- Editing: IN this second phase of editing, content is reviewed and improved to maintain the quality standards. In this phase content is not available for search engines and online users.
- Administration: In this phase content is uploaded in CMS or backend of any website which is managed by admin or users assigned user admin for different roles. Content is rearranged and specific plugins or tools are used to enhance content and also helps in distribution after the fourth phase which is publishing.
- Publishing content: In this phase content is published for online users and search engines crawlers.
What is CMS?
CMS (content management system) is an application designed for creating and managing digital content. In CMS or software we can enable the user or multiple users to work in a collaborative environment. Content management systems are used for content management tasks, including publishing the content.
Some of the famous CMS are (wordpress, Joomla, Drupal, Opencart, etc.)
CMS contains following or more features as mentioned below:
Adding/modifying/removing content
Create SEO friendly URLs
Use of extensions and plugins
Create multiple users for managing different roles
Customizable themes or layouts
So as you can see with the help of different CMS websites designing and blogging has become much easier to handle and this industry got tremendous boost or growth.
Content distribution or ways or tactics
What is content distribution?
Content distribution are different ways of developing content to online and offline users. This includes all types of content and channels whether online or offline available for content distribution. After developing content for users. It is natural to get engagement, response and feedback from users.
After content creation and presentation it is very important to share or distribute content with the public, this way we can speed up the reach, awareness,traffic, sales, leads, etc.
Content distribution ways or tactics
1. ATL activities (about the line):
A. Television
B. Radio
C. Newspapers & magazines
D. Outdoor media like hoarding, polls, metros, etc.
2. BLA activities (below 3 the line):
A. Leaflets
B. Auto rickshaw ads
C. Kiosk activities
D. Exhibition, trade fair
3. Digital marketing tactics:
A. Email marketing
B. SEO (Search engine optimization) Google, Yahoo, Bing, etc.
C. Search engine marketing (Paid ads) Google, Yahoo, Bing, etc.
D. Social media optimization (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.)
E. Social media marketing (Paid ads) (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.)
F. Blogs & articles
G. Influence marketing (Bloggers vloggers)
H. E-book
L. Mobile marketing (SMS, push notifications, apps)
J. Online communities & forums (quora, growthhackers, etc.)
In this video you will learn below given topics:
Importance of content distribution
Strategy to republish your content
Repurposing your content
How to avoid contact duplication
Importance of content distribution
Content distribution offers many options to share your content online and offline, from free social media platforms, SEO, paid ads, offline ATL & BTL activities. The choice of the method depends on the type of content you have to share and the types of business you run. Content distribution strategy is very important and you must use for your content sharing, because you get the following benefits:
Expand your reach to more and more audience
Lead generation
To increase the influence of your brand and your own
Helps in connecting with online communities and obtaining feedback
Helps in increasing sales directly or indirectly
Opportunity to work and collaborate with different companies and different types of projects.
Organic visitors or traffic
Online income opportunities
Good & unique content always has a chance of getting viral
Strategy to republish your content
In this process publishing, the content is published in third-party websites and then republishing the same content on your own blog or website. This includes publications of any digital type of content, blog, articles, video, presentation, etc. You can republish content on platforms like medium, LinkedIn, Twitter, reddit, etc.
Before implementing this content distribution strategy you should consider below points first:
Audience: Content should be relevant to websites and audience where you are publishing it because if you will get good responses from there then only it will influence your decision to republish it on other websites and blogs.
Website authority: Before publishing your content on any website or blog, you should check the authority and other parameters because this will help you in gaining reputation and SEO ranking also. This will help you gain the trust of users and search engines also.
Duplicate content penalty: Republishing content is a direct violation of Google and other search engines policies or algorithms. So to avoid such problems, you can follow these guidelines (use rel canonical tag & use no index tag)
How to avoid risk of duplicate content
Don't copy the whole blog, make adjustments to it.
Don't Republish every blog
Keep gap in Republishing minimum of 1or 2 months
Repurposing content: when you create content in one format, you always have an option to repurpose or reuse the content by converting it to another format.
Basically, this means that if you have written a blog about a certain topic, you could create an infographic, a presentation or a video using the same content. The main reason why this strategy is used in content distribution is the fact that it helps you with expanding the reach and gaining new link-building opportunities. At the same time. You will not have to invest too much work because you already have content to use as a base.
Points to keep in mind while repurposing or reusing the content:
Evergreen content
Look trends and popularity
Updated and polish content (according to new format)
Keep audience in your mind
Adjust according to the content format
Optimize content according to the platform
How to repurpose or reuse content, few examples:
Blogpost video
Video blogpost
Blog newspapers
Blog post or presentation
E-book course
Guide ebook
Visual content ppt or presentation
Podcast blogpost
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